{"product_id":"kings-amp-queens-neutralizer-for-cold-wave-16-fl-oz-473-ml","title":"Kings \u0026 Queens Neutralizer for Cold Wave (16 fl. oz. \/ 473 ml)","description":"\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan data-subtree=\"aimfl\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eKings \u0026amp; Queens Neutralizer for Cold Wave (16 fl. oz. \/ 473 ml)\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"otQkpb\" aria-level=\"3\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cspan data-subtree=\"aimfl\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"AdPoic\" aria-level=\"4\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eProduct Overview\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIBhAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eAchieve long-lasting, beautifully defined curls with the \u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eKings \u0026amp; Queens Neutralizer for Cold Wave\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. Engineered specifically for professional salon use and advanced texture management, this high-performance neutralizer permanently locks in the curl pattern immediately following a chemical cold wave process. Formulated to balance the hair's natural pH, it effectively stops the oxidation process, securing the structural bonds of the hair while ensuring maximum pattern retention.\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003chr class=\"j3tEEe\" data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 32px 0px; text-decoration: none; border-bottom: 0px rgb(128, 128, 128);'\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"AdPoic\" aria-level=\"4\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eKey Benefits\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"ep\" data-ved=\"2ahUKEwjxkIyCq_KVAxUEkeEIHVqIOeIQ-7AUegYIAAgIEAA\" data-hveid=\"CAAICBAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAICBAB\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eAdvanced Curl Stabilization:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Instantly locks in waves and curls, ensuring uniform shape, bounce, and resilience from root to tip.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAICBAC\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eDeep Conditioning Action:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated with active conditioning agents that work \u003cem class=\"eujQNb\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eduring\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e processing to replenish lost moisture, prevent dryness, and soften structural texture.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAICBAD\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eStructural Protection:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Minimizes chemical stress and shields the hair shaft against excessive porosity, leaving hair healthy, vibrant, and manageable.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAICBAE\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003epH Balancing:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Restores the hair and scalp to their optimal pH level, sealing the cuticle to lock in natural shine and prevent post-perm frizz.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd|||[]--\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003chr class=\"j3tEEe\" data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 32px 0px; text-decoration: none; border-bottom: 0px rgb(128, 128, 128);'\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"AdPoic\" aria-level=\"4\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eIdeal For\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-root=\"ep\" data-ved=\"2ahUKEwjxkIyCq_KVAxUEkeEIHVqIOeIQ-7AUegYIAAgKEAA\" data-hveid=\"CAAIChAA\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIChAB\" data-complete=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eCoarse, curly, and highly textured hair types undergoing professional permanent waving or cold wave styling systems.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd|||[]--\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003chr class=\"j3tEEe\" data-sfc-root=\"ep\" data-sfc-pl=\"|||[]\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 32px 0px; text-decoration: none; border-bottom: 0px rgb(128, 128, 128);'\u003e\n\u003cdiv class=\"Fsg96\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"AdPoic\" aria-level=\"4\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003e\n\u003cstrong class=\"Yjhzub\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eHow It Works\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAAIDBAA\" data-complete=\"true\" data-processed=\"true\" aria-owns=\"action-menu-parent-container\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);'\u003eAfter the cold wave processing lotion has reshaped the hair bonds, the Kings \u0026amp; Queens Neutralizer steps in to halt the chemical reaction. While traditional neutralizers can dry out the cuticle, this advanced formula infuses nourishing conditioners directly into the open bonds, locking in both the new curl shape and critical moisture simultaneously.\u003c\/div\u003e","brand":"Veloura essential","offers":[{"title":"Default Title","offer_id":67151429828653,"sku":null,"price":25.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/3230\/7501\/files\/ChatGPTImageJul27_2026_12_59_13PM.png?v=1785137445","url":"https:\/\/velouraessential.com\/products\/kings-amp-queens-neutralizer-for-cold-wave-16-fl-oz-473-ml","provider":"Veloura essential","version":"1.0","type":"link"}